Strength coaching for adults who want structure, clarity, and real progress.

Start with the Gen Strength Strategy Session - your personalised assessment and 16‑week plan

What We Do

Generation Strength provides premium hybrid strength coaching for adults who want
personalised programming, weekly accountability, and a coached training environment. From beginners through to elite athletes
the Gen Strength - Athlete Development Pathway meets you where you are at.

The Gen Strength - Athlete Development Pathway
Foundation → Structure → Preparation → Performance.

Every athlete begins with the Gen Strength Strategy Session

Gen Strength Strategy Session (your entry point)

A 60–75 minute assessment that maps your next 16 weeks of training.

You’ll receive:

  • Movement + strength assessment

  • Technique breakdown

  • Training age + level evaluation

  • Personalised 16‑week roadmap

  • Placement into Gen Strength Squad or Program‑Only Streams

$97+ GST - one‑off session

The Gen Strength - Athlete Development Pathway
Foundation → Structure → Preparation → Performance.

Gen Strength Squad

Your premium hybrid coaching stream.

  • Personalised weekly programming

  • Weekly online check‑ins

  • One 90‑minute coached session every Monday afternoon

  • Hard caps at coached sessions

  • $100+GST/week (16 week minimim term)

Gen Strength Online Program-Only
For athletes who want personalised programming + weekly online check‑ins without in‑person coaching.

  • $75+GST/week (16 week minimim term)

  • Optional ad‑hoc Squad access ($50/session).

Technique Sessions
45‑minute 1:1 technical coaching

  • $100+GST

Strength Athlete Sucess Stories.

Real lifters. Real structure. Real progress.

Michelle Wilson

Michelle started lifting at 50 and has since built a strong competitive foundation, stepping into the platform for the first time in 2021 and representing Australia shortly after.
She’s a technical, driven lifter and her current personal best lifts are:
• Squat: 137.5 kg
• Bench: 77.5 kg
• Deadlift: 145 kg

International Level Powerlifter

Matt Roney

From competing in ironman to representing Australia in 2024&2025 in strongman, Matt is just getting started. He has progressed from local level strongman to internation and taken his:atlas stone from 100kgs to 202 kgs; squat 120kgs - 210kgs; deadlift 140kgs - 260kgs; log & axle 70kgs - 130kgs; sandbag from 100kg pick only to 140kg carry; and yolk 160kgs to 360kgs.

International Level Strongman
National Level Powerlifter

Sean Murphy

Sean is an athlete who thrives on structure and purpose, which is why competing remains so important to him. Having a set competition date and working through a 12-week training cycle creates discipline, focus, and motivation. With a demanding work schedule, he really values having a clear, structured program. His current personal best lifts are:
• Squat: 185 kg
• Bench: 110 kg
• Deadlift: 195 kg

Case Study: From “I should be further along” to structured progress

Matt was training hard but felt stuck. His struggled to recover from his sessions and he constantly questioned if he was doing enough.
Through structured programming and clear technical priorities, he added 45kg to his total and finally felt like a legitimate competitive athlete



Case Study: Rebuilding confidence after burnout

Kate came in exhausted from doing too much.
We rebuilt the structure of her training, refined her movement patterns, and created a system she could trust.
She now progresses consistently without feeling like she’s “falling behind.”

FAQs

What if I’m not strong enough yet?

1

You don’t need to be strong - you need to be willing to train with purpose. Strength comes from structure, not chaos.

What if I’ve been training for years but feel stuck?

2

Most high-performing adults plateau because they’re doing too much, not too little.
We fix that with clarity, progression, and a system that matches your brain

My brain does better with structure than chaos. Will this work for me?

3

Absolutely. My coaching is designed for athletes who prefer clarity, routine, and logical progression. You’ll always know what you’re doing, why you’re doing it, and how it fits into your long‑term plan.

I want to compete but haven’t done a comp yet. Is that okay?

4

A lot of high‑performing adults come to me before their first comp because they want to do it properly. We build the skills, clarity, and confidence you need to step on the platform feeling prepared.