Strength coaching for for people with big jobs, full lives, and competitive goals
Technical coaching and evidence‑based programming for adults who train hard, want to compete, and are ready to see what they’re actually capable of
Clarity in your training - Confidence on the platform - Strength that fits your life
The Generation Strength Approach to Performance Coaching
A structured system designed to take you from clarity → development → performance.
Technical Coaching, not Templates - every decision is intentional, built on high‑performance principles and long‑term athlete development.
Training That Fits Your Life - programs adapted to your work, stress, and recovery so you can progress without burning out.
Clarity at Every Step - no random sessions. No confusion. Just structured progression and clear direction.
Built for Adults With Big Goals - professionals, parents, competitors and people who want to train hard and perform to their potential.
The Strength Blueprint ($97 + GST)
Your starting point. Your clarity phase.
A structured, coach‑led assessment and foundation‑building process that gives you direction, technical focus, and a clear plan forward.
Perfect for:
Lifters who want to stop guessing
Adults returning to structured training
Anyone preparing to enter long‑term coaching
Outcome:
A clear roadmap and the confidence to train with purpose.
Generation Strength Mastery ($75+ GST/week)
Your long‑term development phase.
Premium weekly coaching for lifters who want individualised programming, technical refinement, and structured progression that fits real life.
Ideal for:
Lifters preparing for competition
Adults who want high‑level coaching and accountability
People who value clarity, direction, and technical mastery
Outcome:
Consistent progress, technical confidence, and long‑term athlete development.
About Merinda O’Brien
Strength & Conditioning Coach • Business Owner • International‑Level Powerlifter
I coach ambitious adults who want to train with intention and perform at a high level. My coaching blends technical precision with real‑life practicality, giving you structure, clarity, and long‑term development — without the chaos.
Ready to Train With Intention?
Choose the pathway that fits your goals and let’s build your strongest years yet.